237 – A New Line of Spectacles and Simplicity

We’re proud to announce the launch of an entirely new line of spectacles inspired by the distillation of design, purity and choice.

Made up of six frame shapes each in the same six colours, the range 237 is named after Oscar Magnuson’s first gallery project with collective Fruit & Flower Deli – The Eldridge Optician at 237 Eldridge Street Manhattan. The frames hold Oscar Magnuson’s clean Scandinavian style that speaks of creativity and intellectualism, and represent an artistic balance: the OM essence is maximised while materials have been reduced to a bare minimum.

“If a thing can be done adequately by means of one, it is superfluous to do it by means of several; for we observe that nature does not employ two instruments where one suffices” (Aquinas 1945).

The sleek frames come in a popping peacock blue, pale yellow, tortoiseshell, light brown, burgundy and black all in acetate.

Model 8705
Model 8704
Model 8700