One of the first ladies ever to inspire an Oscar Magnuson frame was the redoubtable Peggy Guggenheim. Born at the turn of the last century, Peggy was an heiress with a unique mind and a terrific attitude who has been credited with developing abstract expressionism, the first American art movement to achieve worldwide importance. Wildly eccentric, she was passionate about modern art making it her life ambition to promote it to a wider audience. She took on wildly ambitious schemes opening galleries in London and New York, her native city.
The mystery behind the enigmatic Eldridge Optician is at last uncovered as we question the Keeper of Fruit & Flower Deli, Rodrigo Mallea Lira about art, vodka, unusual partnerships and versions of reality.
We are proud to unveil a new collection of spectacles and sunglasses inspired by icons of the twentieth century. But who are the figures behind the frames this time? It’s a guessing game of identity that we think adds an element of fun to the cool sophistication of the designs. Click here to find out more:
Karl Holmqvist wearing the Karl frame by Oscar Magnuson
Art project Fruit & Flower Deli again enters the world of Oscar Magnuson via a work multi-layered with meaning and draped in questions of identity and time. Artist Karl Holmqvist has exchanged a pair of his spectacles, that he’s owned since 1998 for a new pair designed by Oscar Magnuson, and transformed the original spectacles into art. Engraved on the frames in black lettering, one will find, “Every Minute, Every Hour, Fruit & Flower 1998-2010”. These soon to be famous spectacles will be exhibited at the shifting gallery space Fruit & Flower Deli in Stockholm. Oscar Magnuson first collaborated with Fruit & Flower Deli in New York with the Manhattan space Eldridge Opticians, earlier this year. Both parties are transfixed with the notion of identity and disguise.
We’re proud to announce that, as the only eyewear brand, we have been nominated for the GULDKNAPPEN ACCESSORY PRIZE, the swedish fashion worlds most prestigious price, awarded by Damernas Värld since 1982.