Oscar Magnuson nominated for the Guldknappen Accessory prize

We’re proud to announce that, as the only eyewear brand, we have been nominated for the GULDKNAPPEN ACCESSORY PRIZE, the swedish fashion worlds most prestigious price, awarded by Damernas Värld since 1982.

Release party of Oscar Magnuson Sun s/s10 at Eldridge Optician in Stockholm

Eldridge Optician

Once again Eldridge Optician opened its doors, this time with the courtesy of Stockholm's Gallery Crystal Palace. In their old space at Karlbergsgatan regulars mixed with ordinaries and soon turned the cool Stockholm April spring into a steaming mist. To find out where Eldridge Optician opens next please join its new page on Facebook.

The release party of Oscar Magnuson Sun at Eldridge Optician, NYC.

Oscar Magnuson had the honour of releasing the new sun collection at Eldridge Optician. Situated in L.E.S Manahattan the place was packed with interesting personalities toasting this special night with champagne. Find out who was there...

Get to know the regulars at Eldridge Optician.

Rodrigo - The Keeper of Fruit & Deli. www.fruitandflowerdeli.com

Certain personalities hold an intrigue that goes beyond the everyday. Their quirky tastes take individuality to the extreme and produce a fabulously seductive style. Such characters are walking, flashing arrows leading those who care to follow into stories of wonder, chance and possibility. All have been seen at Eldridge Optician. What can be attracting them?

Introduction for Oscar Magnuson’s Sunglasses - Spring Summer 2010


This spring Oscar Magnuson is expanding his range to include sunglasses. As with his other spectacles, inspiration has been taken from the often colourful and self-assured personalities in the world of culture: people who frequently enhance their appearance with their spectacles. www.oscarmagnuson.com/spectacles/

We are pleased to announce our new collaboration with Eldridge Optician, established in 1870.

Eldridge Optician

Although the local Oracle in L.E.S has stated that there aren't any coincidences, the circumstances of the history have given at hand an accidental occurrence. The constant transformation of the world and the city of New York, the Lower East Side as an open artery into the Great America, is now concluding a circle. Over three centuries, from 1870 to 2010 accounting with time, the additions that it has made, as well as the turns and the changes, the Lower East Side, the Synagogues, Latin Quarters, and now the modern city amusement park, leading to a new cultural landscape. Eldridge Optician will work exclusively with Oscar Magnuson, who holds "Theodore" as master model for his spectacles: the spectacles that Eldridge Optician made in the late 1930's in memory of Theodore Roosevelt. The world it seems is at times intricately related, and the footprints of the past and the ones of the present match perfectly.

Read the intriguing story of Eldridge Optician at www.eldridgeoptician.com



Oscar Magnuson is continuing to work with his classical designs. For this season they will be represented by the models BULLITT and BERNIE – frames inspired by historical personalities with pondus, strong expression and strong powers of thought. On the ladies’ side the somewhat more advanced models CARRIE and GRACE will represent sophisticated and smart sensualism. Click here to see the whole collection: www.oscarmagnuson.com

Keep your eyes wide shut: Secret launch party introduced new fine jewellery line.

Spotlights illuminated milky skin and there, in the centre of the light, dazzled fine jewels of magnetic colour and supreme design. After 20 years of silence and stillness, the old SEB bank vault deep under Kungsträdgården was opened again to hold the exclusive launch party of Oscar Magnuson and WA Bolin’s new collaborative jewellery line. The elite of Stockholm moved in the shadows between the spots of brilliance to celebrate and explore the city’s latest design moment. The models, cloaked in black silks and fur kept entirely still, breathing life into the jewels that require a human touch to bring out their ultimate, mysterious magnificence.

Oscar Magnuson launches fine jewellery line in collaboration with W.A. Bolin

Object # 07

Leading designer Oscar Magnuson has partnered with court jeweller W.A. Bolin to present an exquisite and entirely individualistic fine jewellery line. Named Blossom, the first collection is a fluid take on Art Nouveau and has been inspired by the kaleidoscopic colourful world of Alice In Wonderland, as Magnuson imagines Japanese artist Takashi Murakami would see it.