Brillenschneiderei Yves, Berlin.

Yves Jens Leipe is young and dynamic with a fascination for difference. Opening his optical store, Brillenschneiderei last summer was a personal goal well won. The result is impressive – a space coloured with his character, style and interest in visual impact, set in one of the most stimulating districts of Berlin. It’s here that modernism meets history and comes to life. Youth, new movements and experimentation blend with the old and established. Artists and designers dominate the streets every day.

We are proud to announce that you can now enjoy the OM collection on your iPhone. The app showcases the blog as well as the latest collection of spectacles and sunglasses.

Download the new Oscar Magnuson iPhone App:
http://itunes.apple.com/se/app/oscar-magnuson-spectacle-collection/id411...

Peggy Guggenheim

One of the first ladies ever to inspire an Oscar Magnuson frame was the redoubtable Peggy Guggenheim. Born at the turn of the last century, Peggy was an heiress with a unique mind and a terrific attitude who has been credited with developing abstract expressionism, the first American art movement to achieve worldwide importance. Wildly eccentric, she was passionate about modern art making it her life ambition to promote it to a wider audience. She took on wildly ambitious schemes opening galleries in London and New York, her native city.

Anna Uddenberg wearing the pink Coco frame

Rodrigo Mallea Lira wearing the black Herta frame

Click http://www.oscarmagnuson.com/spectacles/ to view the sun collection

Karl

Herta

We are proud to unveil a new collection of spectacles and sunglasses inspired by icons of the twentieth century. But who are the figures behind the frames this time? It’s a guessing game of identity that we think adds an element of fun to the cool sophistication of the designs. Click here to find out more:

Eldridge Optician

Once again Eldridge Optician opened its doors, this time with the courtesy of Stockholm's Gallery Crystal Palace. In their old space at Karlbergsgatan regulars mixed with ordinaries and soon turned the cool Stockholm April spring into a steaming mist. To find out where Eldridge Optician opens next please join its new page on Facebook.

Oscar Magnuson had the honour of releasing the new sun collection at Eldridge Optician. Situated in L.E.S Manahattan the place was packed with interesting personalities toasting this special night with champagne. Find out who was there...
www.eldridgeoptician.com

Rodrigo - The Keeper of Fruit & Deli. www.fruitandflowerdeli.com

Certain personalities hold an intrigue that goes beyond the everyday. Their quirky tastes take individuality to the extreme and produce a fabulously seductive style. Such characters are walking, flashing arrows leading those who care to follow into stories of wonder, chance and possibility. All have been seen at Eldridge Optician. What can be attracting them?

Santi

This spring Oscar Magnuson is expanding his range to include sunglasses. As with his other spectacles, inspiration has been taken from the often colourful and self-assured personalities in the world of culture: people who frequently enhance their appearance with their spectacles. www.oscarmagnuson.com/spectacles/