Release party of Oscar Magnuson Sun s/s10 at Eldridge Optician in Stockholm

Eldridge Optician

Once again Eldridge Optician opened its doors, this time with the courtesy of Stockholm's Gallery Crystal Palace. In their old space at Karlbergsgatan regulars mixed with ordinaries and soon turned the cool Stockholm April spring into a steaming mist. To find out where Eldridge Optician opens next please join its new page on Facebook.

The release party of Oscar Magnuson Sun at Eldridge Optician, NYC.

Oscar Magnuson had the honour of releasing the new sun collection at Eldridge Optician. Situated in L.E.S Manahattan the place was packed with interesting personalities toasting this special night with champagne. Find out who was there...

Get to know the regulars at Eldridge Optician.

Rodrigo - The Keeper of Fruit & Deli.

Certain personalities hold an intrigue that goes beyond the everyday. Their quirky tastes take individuality to the extreme and produce a fabulously seductive style. Such characters are walking, flashing arrows leading those who care to follow into stories of wonder, chance and possibility. All have been seen at Eldridge Optician. What can be attracting them?

Introduction for Oscar Magnuson’s Sunglasses - Spring Summer 2010


This spring Oscar Magnuson is expanding his range to include sunglasses. As with his other spectacles, inspiration has been taken from the often colourful and self-assured personalities in the world of culture: people who frequently enhance their appearance with their spectacles.